Twelve years of solid marketing and sales experience, in-depth knowledge of digital strategy, new business development and multi-platform thinking.
Throughout my career, I had the opportunity to build a flexible profile with strong abilities in connecting digital ventures and clients through creative content solutions, sales strategy and daily innovation behavior for rapidly changing environments.
I am experienced in developing and managing new media projects for companies such as: The Huffington Post, Abril Media, Telefonica Group, Heineken, L’Oreal, Itaú, among others.
>> Trade strategies and sales development;;
>> Digital platform initiatives: mobile, video, SEM/SEO and social media;
>> Data intelligence to leverage new business opportunities;
>> New advertising solutions: viewable, behavioral and programmatic media;
>> Strategy for content creation and distribution;
>> Motivating and developing multi-function teams
>> Set partnerships for content recommendation, video and mobile platforms that will guarantee more than 4MM BRL as minimum yearly revenue in addition to the regular sales for the next three years to Abril.
>> Designed and launched new media formats focusing in video, mobile and social platforms that contributed to triple The Huffington Post earnings in Brazil in 2016.
>> Managed Abril Group seed accelerator that invested in entrepreneurial ventures developing diverse new businesses to the company such as digital wallet, digital retail intelligence, VR and college scholarship.
>> Led new digital ad solutions for VEJA that achieved 54% revenue growth in the first two quarters of 2014. Awarded Abril Marketing Prize for best Social Media Case: “Personality of the Year VEJA + Twitter”
>> Elected Chairman of the IAB – Internet Advertising Bureau – Trends and Innovation committee for 2017.
>> Designed "BotecoUniversitário" a live marketing case for Heineken Brazil which was awarded "Gold" by AMPRO Globe Awards.