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Technology has the power to reach across established boundaries and join people across the planet. In the past, luxury brands had one-way conversations with their audiences – the consumers couldn’t talk back. Now, of course, this is no longer the case, which in turn is leading to new challenges and opportunities for brands. Some of the disruptive projects that Holition have created, including wearable tech, augmented reality, projection mapping, holographic fashion shows and interactive online experiences have created powerful tools for some of the world’s most iconic fashion and retail brands, allowing them to engage this new proactive and assertive digital consumer, online, on mobile and in-store.
This presentation will focus on how technology disruption is already essential for brands to engage consumers, from rational to a more experiential and emotional side. Bringing the online to offline by combining the new trends from art, technology, fashion, media, culture, science and nature.
Examples will be shown of Dunhill, Louis Vuitton, De Beers, Uniqlo, Moët & Chandon, Heathrow, Lyst, Lacoste, Sally Hansen and l’Oréal which all raised the bar.
John Peeters has over 20 years of experience as a commercial director for several Dutch retail companies such as Bruna (books, magazines, stationary), C1000 (supermarkets), and SNS Retail Bank.The rapidly changing (retail) environment sparked his decision to leave the traditional corporate career path and join London based creative digital agency Holition. He was interested in exploring the immersive digital journey: a journey that is taking off and heading for destinations unknown. Peeters is a co-owner of Holition and responsible for global business development.