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Starting up your business, marketing your product, creating a kick-ass user experience. These are all activities in which psychology should play a key role. In this talk Mischa will explain how unconscious behaviour can be influenced by means of scientific insights into the way our mind works.
Mischa Coster MA MSc is a consultant, researcher and public speaker in the area of mediapsychology and persuasion. ""I change how people see things"" is his personal slogan. He does this by applying evidence-based and theory-inspired psychological tactics. Mischa comes highly recommended by dr. Robert Cialdini, thé international expert-scientist in consumer psychology and persuasion.
Mischa has been consulting for clients as an independent mediapsychologist (he holds two masters degrees; one in Psychology and one in European Multimedia) for over 15 years. His strong knowledge of psychological persuasion techniques, choice architecture and online (social) marketing and communication, combined with a broad experience in business consulting, make him a valued allround international public speaker and consultant on the subject. Not afraid to go in-depth or off-topic, always interactive with a strong focus on content, presentation and adding value for the audience or client.