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Steve Blank, a serial entrepreneur and startup guru, created the Customer Development methodology in the mid 1990s. The concept details a scientific approach that can be applied by startups and entrepreneurs to improve their products success by developing a better understanding of their consumers. Primary to the concept is a balanced relationship between developing a product and understanding the customer.
Tijs Markusse (UtrechtInc, business developer) Bio: Tijs wakes up and goes to bed with ‘STARTUPS’ on his mind. Even when he sleeps he dreams about business models, customer development, agile management, lean startups… His passion for tech startups led him to spending a year in San Francisco’s Silicon Valley. Now he works at UtrechtInc and focuses on supporting startups in developing their product, team and market. Next to that he’s one of the founders and bloggers of StartupJuncture.
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