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Innovation in Fashion and the Art of Empowering Customers (Paola Cillo, Philip Guarino, Alfredo Orobio) #CPTI1
Innovation in Fashion and the Art of Empowering Customers (Paola Cillo, Philip Guarino, Alfredo Orobio) #CPTI1
Talk: Innovation in Fashion and the Art of Empowering Customers (Paola Cillo, Philip Guarino, Alfredo Orobio) #CPTI1 Entrepreneurship
#innovation #fashion
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In questo dibattito ci focalizziamo sulle opportunità che lo sviluppo del digitale ha aperto con particolare riferimento alle imprese della moda e del lusso. Il digitale offre alle imprese di questi settori molteplici opzioni in termini di co-creazione dell’offerta con i consumatori e di migliore comprensione dei trend e delle preferenze di consumo, generando un potenziale immenso sia per la creazione di valore che per la riduzione del rischio associato all’innovazione. L’incontro, in lingua inglese, sarà un dialogo aperto su questi temi con la presenza di relatori che vedono nell’innovazione il fattore chiave di successo delle proprie imprese.


**Paola Cillo**,Professore Associato di Economia e gestione dell'innovazione, è vice direttore del Dipartimento di Management & Technology presso l’Università Bocconi e coordinatore della Concentration in Luxury Business Management dell’MBA di SDA Bocconi. Si occupa di innovazione e big data nei settori consumer, con particolare riguardo alla moda e al lusso.***

Based in Paris, France, **Philip Guarino** leads Enflux’s European Business. Philip has held leadership positions in international business development, sales and strategic planning in the luxury and technology sectors; including founding his own consulting firm in 2009. As the European Director for China Luxury Advisors Philip worked with leading luxury brands on their international digital and CRM strategies. Prior to CLA, he led the corporate and retail expansion efforts of Bose in Latin America and the market entry to the US for the design firm Arclinea. Philip holds BA from Harvard where he graduated cum laude as well as an MBA from the Wharton School of the University of Pennsylvania. Philip is fluent in 5 languages.***

 **Alfredo Orobio** founded AWAYTOMARS - an online platform to promote co-creation, design-thinking and proft sharing - in 2015. Since its launch the platform has being highlighted by the international press as one of the most innovative users of technology in the fashion industry. Since graduating in International Relations, Alfredo has worked in management, marketing, communications, innovation and digital intelligence, holding senior executive positions at São Paulo's MCF Consulting, Havas Group and Frescobol Carioca, a luxury beachwear brand among others.***




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