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Musement Technology: Connecting people to cities (Fabio Zecchini, Lucia Testa) #CPIT2
Musement Technology: Connecting people to cities (Fabio Zecchini, Lucia Testa) #CPIT2
Talk: Musement Technology: Connecting people to cities (Fabio Zecchini, Lucia Testa) #CPIT2
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Come Musement participerà a rendere la connectivity tra persone e le loro cities sempre più rilevante e da scoprire in un era digitale.


Fabio Zecchini - Musement Founder

With a strong focus on technology, Fabio graduated in Computer Science Engineering with a
dissertation on Robot Automation and Artificial Intelligence.
He started working in the Logistics industry for SoGeMa - Gruppo Veronesi ( one of largest corporation in the food and farming sector in Italy) helping them to create the biggest fully automated machine for their fresh warehouse. He then moved to the multinational consultancy firm PricewaterhouseCoopers within its Technology & Data Services Division, where he focused on the design of Data Warehouse Systems, Business Intelligence and the architectural planning of IT applications. In 2010 he decided to deep dive into the Big Data sector and joined, as their lead Product Marketing Manager, the pioneer real-time web analytics platform ShinyStat where he was responsible for the primary design and implementation of all its information systems; in this role he also designed and implemented all the models for data clustering, machine learning engines and algorithms for fast pattern matching recognitions, becoming one of the first and leading Data Scientist in Italy. Such experience on data science led him to then decide to finally join media agency worldwide leader Dentsu Aegis Network as Chief Data & Analytics Officer with the primary goal to create the (intra agency) European data scientists team and help advertisers to optimize their marketing spending, bidding strategies and media mix across both online and offline channels. In 2013 he decided to embrace his digital entrepreneurial vocation and co-found Musement together with Alessandro, Claudio, and Paolo.

Lucia Testa - Musement Founder

With 9 years of experience in Online Marketing, Lucia has worked for both boutique and global media companies such as Barracuda Digital and DENTSU Aegis Network, and her portfolio of high profile clients includes GUESS, General Motors, and 123Reg. With a strong background in PPC Lucia managed all digital marketing channels with an accumulated budget of 7 million euros by implementing a data-driven, strategic approach that focuses strongly on results.
Lucia has been at Musement from the very beginning, and, has played a key role in transforming the small start-up into a multi-national company of 150 people. Responsible for all Paid Marketing activities, bid strategy implementation and the first marketer to use AMP landing pages for e-commerce paid campaigns in Italy.




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